Beer Maker continued his consumption of Corona on this drink
The name Corona could have been presented on a non-beer product.
Anheuser-Busch InBev has filed a lawsuit against constellation marks to use the name of Corona on its hard selTzers line.
Constellation, which manufactures Corona in the United States, has violated the conditions of a transaction governing the use of the brand name by stating it on a non-beer product, the trial facing. The Modelo group claimed that he had filed the legal challenge after attempts to resolve the question with the constellation directly failed, according toReuters. The constellation, for its part, maintained that it was "fully and completely" in accordance with the license agreement. (In touch:Grocery shortages to wait in 2021, according to experts.)
When Anheuser-Busch InBev bought the Modelo Group in 2013, he sold the rights to Corona in the United States in an agreement with antitrust regulators. AB InBev retains the crown, modelo and other brands in Mexico and around the world.
After Constellation published the Corona Hard Seltzer in February 2020, its popularity immediately started to increase. In October, the company stated that the product accounted for 6% of the Seltzer market in the United States.
Anheuser-Busch recently announced thatMichelob ultra makes its debut a first of the hard selTzer of its kind. However, the company was ordered to stop marketing the drink as the first and only organic selTzer certified on the market after a brewery from Oregon contested the claim before the Tribunal.
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