Good Lifestyle

Instagram is an essential platform for many companies nowadays, since it is a direct communication vehicle between the professional and your client. In addition, many people use Instagram profile to make money such as influencers and celebrities. So if you have a business and want to build a successful professional profile on Instagram, read this text to the end and follow our tips!

Fill in the profile

Profile photo, account name, username, website andbio: These are the information that Instagram requests - and to succeed, you must complete them. Invest a good time to caprichar in these fields, as they are one of the keys to professional success on Instagram.

1. Profile photo:

Does your business have a logo? Use it as a profile photo! If you are influencing, use a photo taken by a professional. The ideal is that the photo is of high quality and easy to relate to your brand.

2. Account name:

For the account name, use your name or official name of your company. The ideal is that it is identical to your profiles in other social networks.

3. Username:

The call @ (Arroba) is an important part of your business, because it is through it that your followers will mark the company or seek the Instagram research tool. Therefore, try to create a username that is obvious, such as your name or the company name without abbreviations.

4. Website:

This is where the profile starts getting interesting, since the "website" field allows you to add any link. Some companies add their official website, others prefer to redirect the user to a page with several links, such as the company's virtual store, the company's blog page, or even a page with promotions, ebooks and videos.

5. Bio:

Bio It's a free field where you can write whatever you want about your business. This field has a limit of 150 characters, so you need to choose very well what to add! For example, some companies choose to put the WhatsApp number on the bio, while others follow a well-delimited marketing structure.

If you still do not have a structure, we recommend that you explain why your service or product is unique and how it benefits user life. In addition, it is important that you tell why the user should follow your company and that you include a "call for action" - that is, encourage the user to do something, how to click on the link, share something or register for a Event, for example.

Show your products

With the ready profile, now it's time to post content - and obviously one of the most important contents for a company is to show the product it is selling. If you provide services or if you are an influencer, the tip is to post photos of you and your routine, the results of your work, comparisons between before and after you do the service, among others.

Add value

Currently, the best way to sell a product or service and captivate the user is add value to his life. So publish quality content on your Instagram, swell, give interesting tips about something related to your industry and offer something without asking for anything in return - at least not directly.

Good and free content is what attracts the consumer today, so add value is the best way to enchant new customers and keep the old ones.

Connect with influencers

Many companies have already understood that marketing made by influencers can be as effective as that traditional - and maybe even more! Therefore, seek influences that have to do with your niche and offer a possibility of partnership: so they will recommend you or your brand for their followers and help your company gain new followers.

Build a community

Lastly, do not forget that Instagram is a social network. Therefore, build a community with your followers before you aim at hundreds of thousands. Despite being important, the number of followers is not the only success metric - it is even more important if you dedicate to the followers you already have and build a faithful community.