Good Lifestyle

The luxury thrives as much as ever, but what has changed in 2020 is the luxury consumer and the way they think and buy. Especially millennia and a generation Z. For this reason, luxury brands take old forcible formulas and test them with new and disturbing ideas that are sure to take the hand of fashion.

1. Goodbye history, make way in the future

The brand heritage uses everything about luxury homes, but suddenly, history is no longer so important. Although these brands are always respectful of its roots, they seek more towards the future and less on the past. Today, values ​​evolve to be all about premium, design, crafts and exclusivity. Apparently, people do not care for a brand if its value created within 24 hours. Savage, but we get it somehow.

2. Add heart to that

While the development of products was the Holy Grail, the marks try to humanize themselves so that they seem to have a soul and do not barroiller products for pure sales. This is called people innovation, and it is a question of giving those responsible for creatively (that is, designers and artists) the freedom to create without being stifled by a formula. The idea is that this will encourage more of the thought of the box.

3. Chatbots and digital consumerism

A concierge in store and an aggressive sales team used to represent the fashion industry. At an age when online luxury develops on department stores, digital pressure is applied instead. This pressure feels less forced and makes the consumer feel like you have a choice of a security distance - their computer. Sales sellers instead and contact consumers in another way, since you know, the millennia hate the interaction in person and like to solve the problem via a text.

4. Work more with local influencers compared to big stars

Expect less sponsoring Kardashian-Jenner and more cool underground influencers with some cults and an advantage. Influencers who are closely linked to friends and family are proven more trustworthy and authentic than mega-influencers or celebrities that simply use their status for any influence. Say no to false influencers and yes to real social media Fashionistas that value relationships and confidence on sales.

5. Male millennia is a large part of the 2020 consumer market

While older women dominated the luxury market, a new unexpected demographics entered: men aged 23 to 36! Yes, millennium male are big spenders and reaching the cutting-edge consumer. An exhaust of 62% of the millennium flexes their expense muscles before moving up and the brands are reaping the benefits.

6. Affordable luxury makes an untouchable world more touched

While exclusive is still at work in haute couture, marks try to maintain relevance by becoming a little more accessible to more people. This does not mean that the usual crowd H & M will turn into a luxury consumer, but that the atmosphere "You can not sit with us" is so in the early 2000s. But in the time when finances. are tight, consumers are concentrated on practice, research and visible brand. This attitude of frugality is what we mean by "affordable luxury".

7. Social responsibility is at a height of all times

It's not just about looking cute fur - it's a fake fur, durability and respectable working conditions for everyone reading clothes. The focus on scenes and green life has never been so widespread today. Consumers want to know that they contribute to a brand that goes back to their community and sees things from a compassionate and open-minded perspective. This can also say confronting previous wrongdoing or prejudices that a company has expressed in a less correct past.

8. Customized shopping experience

The luxury consumer in 2020 is demanding but everyone has totally unique needs. There is no longer there is a unique consumer approach. Each customer service instance is a tailor-made brand. The marks are again to formulate experience using behavioral data on its consumer. Although consumers of this day and age are valuing privacy, they also like to have people guess what they need before saying. This is the ultimate instant gratuity that gives a complete view of the consumer using digital and physical touch points. It means AI in locker room for brick and mortar stores while they still exist.

9. Luxury packaging, but make the ecological

At the heart, we are all children and simply want the feeling of enthusiasm that come without tapping a gift to find the treats inside. Even if it was talented for us, by us. The delicate thing that luxury vendors will face, it's hitting the perfect harmony between durability and high-end luxury that makes you feel like Beyonce. Prepare to say premium materials that are nice to the land, as well as the packaging that can be kept as a permanent souvenir or discussed by a narrative lens.