Jacqueumus grandmother in the look book for his new collection

With the current quarantine, many photoshoots are waiting. Jacqueumus therefore decided to use his own family members as models for his last designs. This time, the 2020 summer book star is a little different from your standard model. Spoiler alert: it's his grandmother.


We have previously written about Simon Door Jacquemus thanks to his unique catchArtistic Faces Makes household items. You may know this designer with his chic outfits and adjustment models that usually wear them on his Instagram.

But with the current quarantine, many photoshoots are waiting. This designer has therefore decided to use his own family members as models for his last designs. This time, the 2020 summer book star is a little different from your standard model. Spoiler alert: it's his grandmother. The name of Jacqueume's grandmother is lilin and she is our last obsession.

If you launch a shadow to that, you clearly have no sense of style or class, because this grandmother is the coolest and the most beautiful booklet model we have seen for a long time. With soft light and the natural set, no sewing photo can match the energy of this series of photos. In addition, can we have a shoutout for these striking silver roots?

Its years of wisdom and relaxed positions in the beautiful designs (look at this Slamin 'Granny Bod) for a magnificent booklet. The series of photographs was turned with the designer smartphone. Titans of fashion should really consider doing it more often instead of a high-end camera. It is also more realistic and more relatable than anyway the fantasy of zero fashion anyway!

The bottom was Dreamier that a pre-planned photoshoot, taking place in the French countryside. Think the Garden of Eden with candy colors and pastels. A botanical track show, if you want. We can not wait to see what else is doing with the garden of future shoots. In addition, how could we complete the landscape without its most important accessory - that the charming Golden Retriever, which is the liline puppy.

We also love that they integrated liline selfies with his original blows from his little sons. This is the way this queen is seen and not only from the point of view of male gaze. This magnificent granny was the obvious choice for this campaign and embodies the spirit of Simon Jacqueumus - Fun, chic, playful and bold.

In a hot pink combination, it looks like a pattern of the complete mafia. We particularly worship the golden yellow earrings that hang and contrast beautifully with the rose against its summer tanning. Nobody can reproduce the SASS of this star and we hope that other fashion campaigns allow them to keep an eye on it in the future.

Our favorite should be the green dress that escapes around her as a beautiful flower. Known under the name of the Max Twill dress of the Monsque dress, it shows the impressive physics of his liline impressively - we have to know which French women do to hold this fountain of youth.

The other favorites include oversized white pants that we can totally fit into, as well as its turn with a table filled with miniature bag loads Chiquito. Nothing in this shoot does not take too seriously, but we have always ended up falling in love with liline. They do not have reached the accessories either. Chunky, hot pink earrings and floppy disk hats to hold Simon's famous bags, he gave us total dressing vibres in the best possible way.

Of his swag unparalleled and his confidence in his position out of the box, it is clear that this French matriarch is not that the inspiration of his grandson for the coming season - she was an inspiration and can -be even the reason for the design of all his life. We hope more brands and designers to start using their grandparents as well as senior models.

In addition to being so inclusive, we simply appreciate the hot energy that this fashion growth moves away. More often than no, fashion (especially on the page) may seem cold, inaccessible and remote. This shot looks like the opposite. It mixes the nostalgic comfort of childhood with warmth and familiarity. It takes clothes with complex engineering and transforms it into something easy that we understand and we believe.


Categories: Fashion
Tags: Jacquemus
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