Good Lifestyle

The new music video of Coldplay music "Hymn for the weekend", with Beyonce, has been published on Friday and has already won more than 15 million views, but hit controversy for its stereotyping of Indian culture.
The video describes the Chris Martin front band as part of the role of a foreign traveler, making a ride around Mumbai in the yellow-black taxi with a colorful interior and observing through its open window Sabby Slumdog buildings and the ancient temples , the peacles, the levitation sadhus (holy men) and a child dressed in a blue deity. Meanwhile, the group plays on the street at a Holi festival (the religious festival of colors in India). Beyonce dressed in a traditional Indian outfit and with his hands covered with henna tattoo, is described in the video as a Queen of Bollywood (called Rani). The clip also includes a real bollywood actress, Sonam Kapoor, which has barely a few seconds of screen time. I wonder what was the reason for it ...

Looking at this video, your first thought would be - beautiful! Everything in this music video screams India. But what kind of India? Let's discover some of the reasons why Coldplay and especially Beyonce have faced a black of ments on the internet.

Beyonce's video is a problem because it is reductive and uses India as an accessory for a capitalist gain. A land and a culture that it has no right to.

- Rachana J (@chanaaaaj)January 29, 2016

When Beyoncé has problems for cultural ownership ... Nobody is sure. Beyoncé never makes any problems for nothing!

- Raven Elyse (@ravenysetv)January 29, 2016

Can we talk about cultural appropriation ?? Or does it have a pass because it is "Beyonce"?https://t.co/s0ek0pvh3a

- Black (@willfinty)January 29, 2016

I do not even know what to say about this Coldplay video, with the exception of white rock bands, please stop filming Holi videos in India, thank you.

- Ahmed Ali Akbar (@radbrownds)January 29, 2016

So upset by@Jeu coldUse my culture as an accessory for their music video. India is not just street children and exotic women.#HymnFortheekend

- Atiya Hasan, MD (@ atiyahasan05)January 29, 2016

Coldplay's new video is basically what India looks blanks

- KANKSHA RAINA (@SPOILEDHOBO)January 29, 2016

You deposit#India, Understand its rich and diverse culture first! Go with his old stereotypes is not done!#HymnFortheekend #Heu cold

- Funa (@fashionopolis)January 29, 2016

Of course, India is more than components and clichés of the video, but it is shown in a glorified way in the video. Yes, it's more like a quick look at India through the eyes of a tourist than to have the viewer to get a real picture of the country, which is perhaps best to leave at the MIA. But the way it is presented is beautiful and makes us learn to know more about this exotic and mysterious place, and its inhabitants, which are so vibrant rich in spirit. After all, "Hymn for the weekend" is only art, for the love of art!